Zipping TV commercials: To what extent will brand recognition be influenced when fast-forwarding TV commercials?

Additional Metadata
Thesis Advisor	Lans, R.J.A. van der, Boons, A.N.A.M.
Persistent URL	hdl.handle.net/2105/27017
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakker, R.P. (2010). Zipping TV commercials: To what extent will brand recognition be influenced when fast-forwarding TV commercials?. In Marketing Management.http://hdl.handle.net/2105/27017

Zipping TV commercials