To like is to buy?: Research about the loyalty of Facebook users toward the brand they like

Additional Metadata
Keywords	Social media, Facebook, Loyalty, Consumer behaviour, Brand loyalty
Thesis Advisor	Beukenkamp, P.A., Maas, A.J.J.A.
Persistent URL	hdl.handle.net/2105/27045
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wolfs, J.M.E. (2011, September 29). To like is to buy?: Research about the loyalty of Facebook users toward the brand they like. Marketing Management. Retrieved from http://hdl.handle.net/2105/27045

To like is to buy?