2011-09-29
To like is to buy?
Publication
Publication
Research about the loyalty of Facebook users toward the brand they like
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, , , , | |
Beukenkamp, P.A., Maas, A.J.J.A. | |
hdl.handle.net/2105/27045 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Wolfs, J.M.E. (2011, September 29). To like is to buy?. Marketing Management. Retrieved from http://hdl.handle.net/2105/27045
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