Additional Metadata
Keywords Social media, Facebook, Loyalty, Consumer behaviour, Brand loyalty
Thesis Advisor Beukenkamp, P.A., Maas, A.J.J.A.
Persistent URL hdl.handle.net/2105/27045
Series Marketing Management
Citation
Wolfs, J.M.E. (2011, September 29). To like is to buy?. Marketing Management. Retrieved from http://hdl.handle.net/2105/27045