Additional Metadata
Keywords Brands, Alliances, Evaluation, Luxury goods
Thesis Advisor Rekom, J. van, Berens, G.A.J.M.
Persistent URL hdl.handle.net/2105/27056
Series Marketing Management
Citation
Mok, M.Y. (2011, March 30). Luxury brands on the mass shelves. Marketing Management. Retrieved from http://hdl.handle.net/2105/27056