2011-03-30
Luxury brands on the mass shelves
Publication
Publication
The effect of non exclusive distribution of premium brands on the brand evaluation
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Rekom, J. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/27056 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Mok, M.Y. (2011, March 30). Luxury brands on the mass shelves. Marketing Management. Retrieved from http://hdl.handle.net/2105/27056
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