Luxury brands on the mass shelves: The effect of non exclusive distribution of premium brands on the brand evaluation

Additional Metadata
Keywords	Brands, Alliances, Evaluation, Luxury goods
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/27056
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mok, M.Y. (2011). Luxury brands on the mass shelves: The effect of non exclusive distribution of premium brands on the brand evaluation. In Marketing Management.http://hdl.handle.net/2105/27056

Luxury brands on the mass shelves