2009-06-23
The characteristics and functioning of brand ambassadors in the world of golf
Publication
Publication
Finding the optimal allocation of resources for an effective brand ambassador program
Additional Metadata | |
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Vollering, J.B., Hoogendoorn, J. | |
hdl.handle.net/2105/27084 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bakker, B. (2009, June 23). The characteristics and functioning of brand ambassadors in the world of golf. Marketing Management. Retrieved from http://hdl.handle.net/2105/27084
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