The characteristics and functioning of brand ambassadors in the world of golf: Finding the optimal allocation of resources for an effective brand ambassador program

Additional Metadata
Thesis Advisor	Vollering, J.B., Hoogendoorn, J.
Persistent URL	hdl.handle.net/2105/27084
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakker, B. (2009, June 23). The characteristics and functioning of brand ambassadors in the world of golf: Finding the optimal allocation of resources for an effective brand ambassador program. Marketing Management. Retrieved from http://hdl.handle.net/2105/27084

The characteristics and functioning of brand ambassadors in the world of golf