The characteristics and functioning of brand ambassadors in the world of golf: Finding the optimal allocation of resources for an effective brand ambassador program

Additional Metadata
Thesis Advisor	Vollering, J.B., Hoogendoorn, J.
Persistent URL	hdl.handle.net/2105/27084
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakker, B. (2009). The characteristics and functioning of brand ambassadors in the world of golf: Finding the optimal allocation of resources for an effective brand ambassador program. In Marketing Management.http://hdl.handle.net/2105/27084

The characteristics and functioning of brand ambassadors in the world of golf