The perfect online ad: Pushing the potential of search engine advertising

Additional Metadata
Thesis Advisor	Lans, R.J.A. van der, Koppius, O.R
Persistent URL	hdl.handle.net/2105/27105
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bronkhorst, R.R. (2009, September 17). The perfect online ad: Pushing the potential of search engine advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/27105

The perfect online ad