2009-06-18
Sport sponsorship response for international small-scale sports events in the Netherlands
Publication
Publication
The effect of consumer attitude on sport sponsorship response
| Additional Metadata | |
|---|---|
| Go, F.M., Engeldorp Gastelaars, P. van | |
| hdl.handle.net/2105/27116 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Koolen, R.C.G. (2009, June 18). Sport sponsorship response for international small-scale sports events in the Netherlands: The effect of consumer attitude on sport sponsorship response. Marketing Management. Retrieved from http://hdl.handle.net/2105/27116 |
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