Endorsed branding relationships: the key to successful branding in the FMCG sector?: the relevance of corporate credibility, endorser brand appearance and perceived fit in the brand endorsement context

Additional Metadata
Keywords	Endorsement, Perceived fit, Brands, Credibility, Fast moving consumer goods (FMCG), Purchase intention, Brand attitude
Thesis Advisor	Rekom, J. van, Puntoni, S.
Persistent URL	hdl.handle.net/2105/30360
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kroon, N.C.J. (2015). Endorsed branding relationships: the key to successful branding in the FMCG sector?: the relevance of corporate credibility, endorser brand appearance and perceived fit in the brand endorsement context. In Marketing Management.http://hdl.handle.net/2105/30360

Endorsed branding relationships: the key to successful branding in the FMCG sector?