2015-05-29
The ‘Photoshop law’ introduction and its impact on a cosmetic brand promise and credibility
Publication
Publication
the case of the cosmetic brand ‘UNE Natural Beauty’
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Rekom, J. van, Kneer, J. | |
hdl.handle.net/2105/30362 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bouvier, S.M.F. (2015, May 29). The ‘Photoshop law’ introduction and its impact on a cosmetic brand promise and credibility. Marketing Management. Retrieved from http://hdl.handle.net/2105/30362
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