The use of brand heritage in hedonic brands

Additional Metadata
Keywords	Brands, Hedonic brands, Brand heritage, Innovativeness, Consumer behaviour, Age
Thesis Advisor	Puntoni, S., Mead, N.L.
Persistent URL	hdl.handle.net/2105/30382
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuo, X.T. (2015, June 12). The use of brand heritage in hedonic brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/30382

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