The use of brand heritage in hedonic brands

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Keywords	Brands, Hedonic brands, Brand heritage, Innovativeness, Consumer behaviour, Age
Thesis Advisor	Puntoni, S., Mead, N.L.
Persistent URL	hdl.handle.net/2105/30382
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuo, X.T. (2015). The use of brand heritage in hedonic brands. In Marketing Management.http://hdl.handle.net/2105/30382

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