Connecting consumer power states to brand preferences: uncovering the influence of power and its individual differences on consumer preferences for competent versus sophisticated brands

Additional Metadata
Keywords	Brands, Brand personality
Thesis Advisor	Lisjak, M., Mead, N.L.
Persistent URL	hdl.handle.net/2105/30410
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mehrtens, M. (2015, June 23). Connecting consumer power states to brand preferences: uncovering the influence of power and its individual differences on consumer preferences for competent versus sophisticated brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/30410

Connecting consumer power states to brand preferences