2015-07-08
Streaming vs. owning: how digitalisation affects consumer attitudes towards products
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Puntoni, S., Boksem, M.A.S. | |
| hdl.handle.net/2105/30446 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Finne, M.C.V. (2015, July 8). Streaming vs. owning: how digitalisation affects consumer attitudes towards products. Marketing Management. Retrieved from http://hdl.handle.net/2105/30446 |
|