2015-07-08
Streaming vs. owning: how digitalisation affects consumer attitudes towards products
Publication
Publication
Additional Metadata | |
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Puntoni, S., Boksem, M.A.S. | |
hdl.handle.net/2105/30446 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Finne, M.C.V. (2015, July 8). Streaming vs. owning: how digitalisation affects consumer attitudes towards products. Marketing Management. Retrieved from http://hdl.handle.net/2105/30446
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