Brand history as marketing tool

Additional Metadata
Keywords	Brand identity, Brand heritage
Thesis Advisor	Brodin, A.K., Smidts, A.
Persistent URL	hdl.handle.net/2105/30486
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nistelrooij, M.W.H.M. van. (2015, June 30). Brand history as marketing tool. Marketing Management. Retrieved from http://hdl.handle.net/2105/30486

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