Brand essence: displaying the essence of a brand: is there a most suitable technique?

Additional Metadata
Keywords	Brand essence, Brand concept mapping
Thesis Advisor	Jacobs-Belschak, G., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/30496
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Helmer, M. (2015). Brand essence: displaying the essence of a brand: is there a most suitable technique?. In Marketing Management.http://hdl.handle.net/2105/30496

Brand essence: displaying the essence of a brand