Brand essence: displaying the essence of a brand: is there a most suitable technique?

Additional Metadata
Keywords	Brand essence, Brand concept mapping
Thesis Advisor	Jacobs-Belschak, G., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/30496
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Helmer, M. (2015, June 30). Brand essence: displaying the essence of a brand: is there a most suitable technique?. Marketing Management. Retrieved from http://hdl.handle.net/2105/30496

Brand essence: displaying the essence of a brand