A firm’s customer lifetime value versus its market value

Additional Metadata
Keywords	Customer lifetime value, Firm value
Thesis Advisor	Eichentopf, T., Baaij, M.G.
Persistent URL	hdl.handle.net/2105/30522
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Daams, C.C.T. (2015, June 30). A firm’s customer lifetime value versus its market value. Marketing Management. Retrieved from http://hdl.handle.net/2105/30522

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