A firm’s customer lifetime value versus its market value

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Keywords	Customer lifetime value, Firm value
Thesis Advisor	Eichentopf, T., Baaij, M.G.
Persistent URL	hdl.handle.net/2105/30522
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Daams, C.C.T. (2015). A firm’s customer lifetime value versus its market value. In Marketing Management.http://hdl.handle.net/2105/30522

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