Driving the sales of complementary goods: a research into the influence of brand personality on purchase consistency

Additional Metadata
Keywords	Brand personality, Consumer behaviour, Purchasing, Decision making
Thesis Advisor	Chen, X., Evangelidis, I.
Persistent URL	hdl.handle.net/2105/30574
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yu, Z. (2015, June 30). Driving the sales of complementary goods: a research into the influence of brand personality on purchase consistency. Marketing Management. Retrieved from http://hdl.handle.net/2105/30574

Driving the sales of complementary goods