Revitalizing brands and encouraging repurchase decisions after product-harm crises via advertising

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Keywords	Crisis management, Advertising, Celebrities
Thesis Advisor	Chen, X., Koritarov, V.D.
Persistent URL	hdl.handle.net/2105/30575
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yu, T. (2015). Revitalizing brands and encouraging repurchase decisions after product-harm crises via advertising. In Marketing Management.http://hdl.handle.net/2105/30575

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