Revitalizing brands and encouraging repurchase decisions after product-harm crises via advertising

Additional Metadata
Keywords	Crisis management, Advertising, Celebrities
Thesis Advisor	Chen, X., Koritarov, V.D.
Persistent URL	hdl.handle.net/2105/30575
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yu, T. (2015, July 8). Revitalizing brands and encouraging repurchase decisions after product-harm crises via advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/30575

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