Behavioural differences between single-loyal and multi-loyal consumers in online brand communities

Additional Metadata
Keywords	Social media, Brand loyalty, Facebook, Brand community, Consumer behavior
Thesis Advisor	Roos, J.M.T., Dalen, J. van
Persistent URL	hdl.handle.net/2105/31195
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Loenen, B.W. van. (2015, July 30). Behavioural differences between single-loyal and multi-loyal consumers in online brand communities. Marketing Management. Retrieved from http://hdl.handle.net/2105/31195

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