Promotional strategies for merchants of online daily deals to embrace consumer loyalty: an experiment on the role of social influence

Additional Metadata
Keywords	Groupon, Loyalty, Daily deals, Social influence, Promotion
Thesis Advisor	Gelper, S.E.C., Klooster, E. van ‘t
Persistent URL	hdl.handle.net/2105/31201
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Staaij, W. van der. (2014). Promotional strategies for merchants of online daily deals to embrace consumer loyalty: an experiment on the role of social influence. In Marketing Management.http://hdl.handle.net/2105/31201

Promotional strategies for merchants of online daily deals to embrace consumer loyalty