Promotional strategies for merchants of online daily deals to embrace consumer loyalty: an experiment on the role of social influence

Additional Metadata
Keywords	Groupon, Loyalty, Daily deals, Social influence, Promotion
Thesis Advisor	Gelper, S.E.C., Klooster, E. van ‘t
Persistent URL	hdl.handle.net/2105/31201
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Staaij, W. van der. (2014, August 6). Promotional strategies for merchants of online daily deals to embrace consumer loyalty: an experiment on the role of social influence. Marketing Management. Retrieved from http://hdl.handle.net/2105/31201

Promotional strategies for merchants of online daily deals to embrace consumer loyalty