2015-07-24
The effect of product involvement on creativity while moderated by a reward
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Chen, X., Everdingen, Y.M. van | |
| hdl.handle.net/2105/31246 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Cheng, L.T. (2015, July 24). The effect of product involvement on creativity while moderated by a reward. Marketing Management. Retrieved from http://hdl.handle.net/2105/31246 |
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