Certification seals as a marketing tool: a study into the impact of the type of a certification seal on consumers’ perception of quality and purchase intention

Additional Metadata
Keywords	Certification, Seals, Purchase intention, Perceived quality, Germany
Thesis Advisor	Overveld, W.J.M. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/31250
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Matten, P.A. (2015, July 24). Certification seals as a marketing tool: a study into the impact of the type of a certification seal on consumers’ perception of quality and purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/31250

Certification seals as a marketing tool