The perceived innovativeness of heritage brands

Additional Metadata
Keywords	Innovativeness, Perception, Brand heritage, Risk
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/31294
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verwaal, M. (2015, July 24). The perceived innovativeness of heritage brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/31294

Publication