The perceived innovativeness of heritage brands

Additional Metadata
Keywords	Innovativeness, Perception, Brand heritage, Risk
Thesis Advisor	Puntoni, S., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/31294
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verwaal, M. (2015). The perceived innovativeness of heritage brands. In Marketing Management.http://hdl.handle.net/2105/31294

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