Product placement in movie trailers: good for the brand and the movie?

Additional Metadata
Keywords	Product placement, Film industry/market/sector, Movie trailers
Thesis Advisor	Schoots, V.C., Puntoni, S.
Persistent URL	hdl.handle.net/2105/31302
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Flores Minuesa, J. (2015). Product placement in movie trailers: good for the brand and the movie?. In Marketing Management.http://hdl.handle.net/2105/31302

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