Product placement in movie trailers: good for the brand and the movie?

Additional Metadata
Keywords	Product placement, Film industry/market/sector, Movie trailers
Thesis Advisor	Schoots, V.C., Puntoni, S.
Persistent URL	hdl.handle.net/2105/31302
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Flores Minuesa, J. (2015, July 24). Product placement in movie trailers: good for the brand and the movie?. Marketing Management. Retrieved from http://hdl.handle.net/2105/31302

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