The influence of choice substitution on likeability of similar vs. less similar substitutes, given brand relationship quality

Additional Metadata
Keywords	Substitutes, Willingness to pay, Stockouts, Consumer behaviour, Product attributes, Likeability
Thesis Advisor	Lisjak, M., Puntoni, S.
Persistent URL	hdl.handle.net/2105/31309
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nap, O.F. (2015). The influence of choice substitution on likeability of similar vs. less similar substitutes, given brand relationship quality. In Marketing Management.http://hdl.handle.net/2105/31309

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