The fit between address pronouns and brand personalities

Additional Metadata
Keywords	Brand personality, Pronouns, Marketing communications, Language
Thesis Advisor	Lenoir, A.S.I., Smidts, A.
Persistent URL	hdl.handle.net/2105/31326
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Geer, E.C. van der. (2015, July 24). The fit between address pronouns and brand personalities. Marketing Management. Retrieved from http://hdl.handle.net/2105/31326

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