The fit between address pronouns and brand personalities

Additional Metadata
Keywords	Brand personality, Pronouns, Marketing communications, Language
Thesis Advisor	Lenoir, A.S.I., Smidts, A.
Persistent URL	hdl.handle.net/2105/31326
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Geer, E.C. van der. (2015). The fit between address pronouns and brand personalities. In Marketing Management.http://hdl.handle.net/2105/31326

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