The effect of personal vs. impersonal language in user-generated content on customer engagement: a Facebook experiment

Additional Metadata
Keywords	User generated, Facebook, Blog, Customer involvement, Social media, Travel industry/market/sector
Thesis Advisor	Roos, J.M.T., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/31344
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fransz, M.L. (2015). The effect of personal vs. impersonal language in user-generated content on customer engagement: a Facebook experiment. In Marketing Management.http://hdl.handle.net/2105/31344

The effect of personal vs. impersonal language in user-generated content on customer engagement