The effect of personal vs. impersonal language in user-generated content on customer engagement: a Facebook experiment

Additional Metadata
Keywords	User generated, Facebook, Blog, Customer involvement, Social media, Travel industry/market/sector
Thesis Advisor	Roos, J.M.T., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/31344
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fransz, M.L. (2015, July 16). The effect of personal vs. impersonal language in user-generated content on customer engagement: a Facebook experiment. Marketing Management. Retrieved from http://hdl.handle.net/2105/31344

The effect of personal vs. impersonal language in user-generated content on customer engagement