The effects of predication, celebrity endorsement and price on consumer’s perception of quality for a new brand

Additional Metadata
Keywords	Celebrities, Endorsement, Consumer perception, Quality perception, Purchase intention
Thesis Advisor	Smidts, A., Vries, H.J. de
Persistent URL	hdl.handle.net/2105/31405
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buuron, R.F.J.L. (2015, July 21). The effects of predication, celebrity endorsement and price on consumer’s perception of quality for a new brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/31405

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