How to construct corporate sustainability messages in such a way that consumers engage on Facebook electronic word of mouth?

Additional Metadata
Keywords	Facebook, Word of mouth (WOM), Sustainability
Thesis Advisor	Looman, J.L, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/31428
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jarufe Montagne, C. (2015, July 24). How to construct corporate sustainability messages in such a way that consumers engage on Facebook electronic word of mouth?. Marketing Management. Retrieved from http://hdl.handle.net/2105/31428

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