The prototype effect: a psychological theory applied: how prototypicality affects brand equity in the jeans industry

Additional Metadata
Keywords	Prototypicality, Brand equity
Thesis Advisor	Overveld, W.J.M. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/31437
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Doubara, C. (2015). The prototype effect: a psychological theory applied: how prototypicality affects brand equity in the jeans industry. In Marketing Management.http://hdl.handle.net/2105/31437

The prototype effect: a psychological theory applied