The prototype effect: a psychological theory applied: how prototypicality affects brand equity in the jeans industry

Additional Metadata
Keywords	Prototypicality, Brand equity
Thesis Advisor	Overveld, W.J.M. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/31437
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Doubara, C. (2015, July 21). The prototype effect: a psychological theory applied: how prototypicality affects brand equity in the jeans industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/31437

The prototype effect: a psychological theory applied