What drives customers’ perceived credibility of an online review?: the main effect of review valence

Additional Metadata
Keywords	Word of mouth (WOM), Online reviews, Credibility, Rating
Thesis Advisor	Bruggen, G.H. van, Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/31440
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Riske, J. (2015, July 24). What drives customers’ perceived credibility of an online review?: the main effect of review valence. Marketing Management. Retrieved from http://hdl.handle.net/2105/31440

What drives customers’ perceived credibility of an online review?