What drives customers’ perceived credibility of an online review?: the main effect of review valence

Additional Metadata
Keywords	Word of mouth (WOM), Online reviews, Credibility, Rating
Thesis Advisor	Bruggen, G.H. van, Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/31440
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Riske, J. (2015). What drives customers’ perceived credibility of an online review?: the main effect of review valence. In Marketing Management.http://hdl.handle.net/2105/31440

What drives customers’ perceived credibility of an online review?