How language proficiency affects consumers’ perception of language symbolic association and actual content in advertisements

Additional Metadata
Keywords	Language proficiency, Perception, Advertising
Thesis Advisor	Lenoir, A.S.I., Eichentopf, T.
Persistent URL	hdl.handle.net/2105/31447
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cheng, L. (2015). How language proficiency affects consumers’ perception of language symbolic association and actual content in advertisements. In Marketing Management.http://hdl.handle.net/2105/31447

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