Sharing is caring: a study analysing reciprocal and unilateral review types on the valence of eWOM

Additional Metadata
Keywords	Word of mouth (WOM), Consumer reviews
Thesis Advisor	Bruggen, G.H. van, Liberali, G.
Persistent URL	hdl.handle.net/2105/31519
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Naumann, J.L. (2015). Sharing is caring: a study analysing reciprocal and unilateral review types on the valence of eWOM. In Marketing Management.http://hdl.handle.net/2105/31519

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