Drivers of the intention to use mobile applications: what makes apps successful?

Additional Metadata
Keywords	Mobile marketing, Mobile applications, Success factors
Thesis Advisor	Bruggen, G.H. van, Liberali, G.
Persistent URL	hdl.handle.net/2105/31524
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sztrizsák, A. (2015). Drivers of the intention to use mobile applications: what makes apps successful?. In Marketing Management.http://hdl.handle.net/2105/31524

Drivers of the intention to use mobile applications