Drivers of the intention to use mobile applications: what makes apps successful?

Additional Metadata
Keywords	Mobile marketing, Mobile applications, Success factors
Thesis Advisor	Bruggen, G.H. van, Liberali, G.
Persistent URL	hdl.handle.net/2105/31524
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sztrizsák, A. (2015, July 21). Drivers of the intention to use mobile applications: what makes apps successful?. Marketing Management. Retrieved from http://hdl.handle.net/2105/31524

Drivers of the intention to use mobile applications