The effect of commercial and philanthropic sponsorships upon types of brand image and the role of sponsor-sponsee fit

Additional Metadata
Keywords	Sponsorship, Brand image
Thesis Advisor	Tula, A., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/31537
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Keser, C.M. (2015). The effect of commercial and philanthropic sponsorships upon types of brand image and the role of sponsor-sponsee fit. In Marketing Management.http://hdl.handle.net/2105/31537

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