The effects of smartphone in-app advertising on brand awareness and purchase intention

Additional Metadata
Keywords	Smartphones, Mobile, advertising, Brand awareness, Purchase intention, Mobile applications
Thesis Advisor	Bruggen, G.H. van, Du Plessis, C.
Persistent URL	hdl.handle.net/2105/31549
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Krajcovic, T. (2015, July 24). The effects of smartphone in-app advertising on brand awareness and purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/31549

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