The beauty of the undiscovered: a research on how prior product information affects the consumers purchase intention towards modern dance performances

Additional Metadata
Keywords	Purchase intention, Product information, Familiarity, Entertainment industry/market/sector
Thesis Advisor	Roos, J.M.T., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/31585
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hartensveld, R. (2015). The beauty of the undiscovered: a research on how prior product information affects the consumers purchase intention towards modern dance performances. In Marketing Management.http://hdl.handle.net/2105/31585

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