The beauty of the undiscovered: a research on how prior product information affects the consumers purchase intention towards modern dance performances

Additional Metadata
Keywords	Purchase intention, Product information, Familiarity, Entertainment industry/market/sector
Thesis Advisor	Roos, J.M.T., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/31585
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hartensveld, R. (2015, July 24). The beauty of the undiscovered: a research on how prior product information affects the consumers purchase intention towards modern dance performances. Marketing Management. Retrieved from http://hdl.handle.net/2105/31585

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