Restrictions or freedom?: the influence of brand essence on online advertising effectiveness

Additional Metadata
Keywords	Brand essence, Advertising
Thesis Advisor	Klooster, E. van ‘t, Sidhu, J.S.
Persistent URL	hdl.handle.net/2105/31608
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sterk, J. (2015, July 24). Restrictions or freedom?: the influence of brand essence on online advertising effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/31608

Restrictions or freedom?