Restrictions or freedom?: the influence of brand essence on online advertising effectiveness

Additional Metadata
Keywords	Brand essence, Advertising
Thesis Advisor	Klooster, E. van ‘t, Sidhu, J.S.
Persistent URL	hdl.handle.net/2105/31608
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sterk, J. (2015). Restrictions or freedom?: the influence of brand essence on online advertising effectiveness. In Marketing Management.http://hdl.handle.net/2105/31608

Restrictions or freedom?