The role of brand heritage during economic expansions and contractions

Additional Metadata
Keywords	Risks, perception, Brand heritage, Business cycle
Thesis Advisor	Puntoni, S., Schoots, V.C.
Persistent URL	hdl.handle.net/2105/31627
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heijkant, H.J.P. van den. (2015). The role of brand heritage during economic expansions and contractions. In Marketing Management.http://hdl.handle.net/2105/31627

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