When heritage lets you down: how growth and industry turbulence impact a heritage brand’s credibility

Additional Metadata
Keywords	Brand heritage, Credibility
Thesis Advisor	Puntoni, S., Maira, E.
Persistent URL	hdl.handle.net/2105/31653
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Plas, D.L. van der. (2015, July 24). When heritage lets you down: how growth and industry turbulence impact a heritage brand’s credibility. Marketing Management. Retrieved from http://hdl.handle.net/2105/31653

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