How consumers' capacity to exert self-control influences the effectiveness of sales promotion strategies

Additional Metadata
Keywords	Sales promotions, Impulse buying, Self control
Thesis Advisor	Mead, N.L., Schoots, V.C.
Persistent URL	hdl.handle.net/2105/31670
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Yang, Y. (2015, July 16). How consumers' capacity to exert self-control influences the effectiveness of sales promotion strategies. Marketing Management. Retrieved from http://hdl.handle.net/2105/31670

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