Introducing a diverse brand extension by staying true to the brand’s authentic core

Additional Metadata
Keywords	Brand extensions, Brand essence, Branding, Brand management, Authenticity
Thesis Advisor	Raaf, D.I. de, Koritarov, V.D.
Persistent URL	hdl.handle.net/2105/31678
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Spies, L. (2015). Introducing a diverse brand extension by staying true to the brand’s authentic core. In Marketing Management.http://hdl.handle.net/2105/31678

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