Brand personality: an important factor in determining how to reward your consumers

Additional Metadata
Keywords	Brand personality, Reward systems
Thesis Advisor	Lisjak, M., Bogenrieder, I.
Persistent URL	hdl.handle.net/2105/31689
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brouwer, C.M.A.A. (2015). Brand personality: an important factor in determining how to reward your consumers. In Marketing Management.http://hdl.handle.net/2105/31689

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