Communicating from within: determinants of appealing corporate mission statements

Additional Metadata
Keywords	Mission statement, Authenticity, Appeals, Value congruence, Branding
Thesis Advisor	Puntoni, S., Bergh, B. van den
Persistent URL	hdl.handle.net/2105/31718
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Åkerblad, V.C.A. (2015, August 31). Communicating from within: determinants of appealing corporate mission statements. Marketing Management. Retrieved from http://hdl.handle.net/2105/31718

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