Smartphone users’ preferences: what is the role of personalization and share-ability as mobile application attributes?

Additional Metadata
Keywords	Smartphones, Personalisation, Sharing, Privacy, Mobile applications
Thesis Advisor	Bruggen, G.H. van, Evangelidis, I.
Persistent URL	hdl.handle.net/2105/31723
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaimakis, K. (2015). Smartphone users’ preferences: what is the role of personalization and share-ability as mobile application attributes?. In Marketing Management.http://hdl.handle.net/2105/31723

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