Smartphone users’ preferences: what is the role of personalization and share-ability as mobile application attributes?

Additional Metadata
Keywords	Smartphones, Personalisation, Sharing, Privacy, Mobile applications
Thesis Advisor	Bruggen, G.H. van, Evangelidis, I.
Persistent URL	hdl.handle.net/2105/31723
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaimakis, K. (2015, July 16). Smartphone users’ preferences: what is the role of personalization and share-ability as mobile application attributes?. Marketing Management. Retrieved from http://hdl.handle.net/2105/31723

Publication