When a firm’s CSR feels right: about a brand and cause prevention and promotion focus

Additional Metadata
Keywords	Corporate social responsibility (CSR), Regulatory fit, Brands
Thesis Advisor	Berens, G.A.J.M., Looman, J.L.
Persistent URL	hdl.handle.net/2105/31724
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kamerling, I.C. (2015). When a firm’s CSR feels right: about a brand and cause prevention and promotion focus. In Marketing Management.http://hdl.handle.net/2105/31724

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