When a firm’s CSR feels right: about a brand and cause prevention and promotion focus

Additional Metadata
Keywords	Corporate social responsibility (CSR), Regulatory fit, Brands
Thesis Advisor	Berens, G.A.J.M., Looman, J.L.
Persistent URL	hdl.handle.net/2105/31724
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kamerling, I.C. (2015, July 16). When a firm’s CSR feels right: about a brand and cause prevention and promotion focus. Marketing Management. Retrieved from http://hdl.handle.net/2105/31724

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