2015-09-10
Consequences of machine translated product descriptions for consumer attitudes
Publication
Publication
the moderating effect of involvement
Additional Metadata | |
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Lenoir, A.S.I., Bruggen, G.H. van | |
hdl.handle.net/2105/31761 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zenke, F. (2015, September 10). Consequences of machine translated product descriptions for consumer attitudes. Marketing Management. Retrieved from http://hdl.handle.net/2105/31761
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