Consequences of machine translated product descriptions for consumer attitudes: the moderating effect of involvement

Additional Metadata
Keywords	Product descriptions, Involvement, Ecommerce, Consumer attitudes
Thesis Advisor	Lenoir, A.S.I., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/31761
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zenke, F. (2015, September 10). Consequences of machine translated product descriptions for consumer attitudes: the moderating effect of involvement. Marketing Management. Retrieved from http://hdl.handle.net/2105/31761

Consequences of machine translated product descriptions for consumer attitudes