Are branded mobile applications what they promise to be?: the effect of branded applications on the brand engagement compared to other communication channels

Additional Metadata
Keywords	Mobile applications, Brands, Marketing, Brand management, Communication channels, Interactive communication
Thesis Advisor	Bruggen, G.H. van, Liberali, G.
Persistent URL	hdl.handle.net/2105/31781
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Polomska, K. (2015, September 10). Are branded mobile applications what they promise to be?: the effect of branded applications on the brand engagement compared to other communication channels. Marketing Management. Retrieved from http://hdl.handle.net/2105/31781

Are branded mobile applications what they promise to be?