Are branded mobile applications what they promise to be?: the effect of branded applications on the brand engagement compared to other communication channels

Additional Metadata
Keywords	Mobile applications, Brands, Marketing, Brand management, Communication channels, Interactive communication
Thesis Advisor	Bruggen, G.H. van, Liberali, G.
Persistent URL	hdl.handle.net/2105/31781
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Polomska, K. (2015). Are branded mobile applications what they promise to be?: the effect of branded applications on the brand engagement compared to other communication channels. In Marketing Management.http://hdl.handle.net/2105/31781

Are branded mobile applications what they promise to be?