2015-09-10
Rewards in marketing
Publication
Publication
does brand familiarity play an important role in the impact of rewards on customer loyalty?
Additional Metadata | |
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Lisjak, M., Giessner, S.R. | |
hdl.handle.net/2105/31791 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Schoonbrood, S.A.F. (2015, September 10). Rewards in marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/31791
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