Rewards in marketing: does brand familiarity play an important role in the impact of rewards on customer loyalty?

Additional Metadata
Keywords	Customer loyalty, Rewards, Brand familiarity
Thesis Advisor	Lisjak, M., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/31791
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schoonbrood, S.A.F. (2015). Rewards in marketing: does brand familiarity play an important role in the impact of rewards on customer loyalty?. In Marketing Management.http://hdl.handle.net/2105/31791

Rewards in marketing