From the heart: digital gift-giving and reception: cultivating the perceived value of gifts in a digital setting

Additional Metadata
Keywords	Gifts, Marketing, Perceived value, Digital marketing
Thesis Advisor	Brodin, A.K., Magala, S.J.
Persistent URL	hdl.handle.net/2105/31821
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rao, D.K. (2015, September 10). From the heart: digital gift-giving and reception: cultivating the perceived value of gifts in a digital setting. Marketing Management. Retrieved from http://hdl.handle.net/2105/31821

From the heart: digital gift-giving and reception